Thursday, August 11, 2011

Demand Media Buys RSS Graffiti And IndieClick; Renews Google Ad Deal For Three Years

demandmediaWeb content giant Demand Media is announcing a number of acquisitions and a renewal of its Google ad deal today. First, Demand says that it is renewing and expanding its advertising partnership with Google. Under the terms of the three year agreement, Demand will continue to monetize its properties via AdSense for Content and the DoubleClick Ad Exchange. The company says Demand has extended its agreement to manage and serve ads through the DoubleClick for Publishers platform and the media company's properties will be included in 'premium, brand-safe channels within Google Display Network Reserve,' according to a release.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/xK7lu2vcwUM/

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