Should Auto Repair Shops Consider Daily Deals? | Autoblogs Store ...

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Daily deals and group buying continues to grow in popularity and no matter what you want or in many cases need, if you look around, you can find a deal for it.

In a recent post on the Clear Mechanic blog, writer Brad Simmons asked the question, ?Would a daily deal work for auto repair shops?? ClearMechanic is an interactive software platform that allows service centers to visually explain repairs to customers. So if you?re unfamiliar with auto repair terminology, you won?t be walking away scratching your head when your mechanic tells you your torque converter clutch needs replacing. they can show you the anatomy of your car and point out exactly where it is and how it functions.

Simmons says that despite the popularity of sites like Groupon and LivingSocial, the auto repair industry seems mostly unaffected by the daily deals phenomenon. He adds that while he has seen plenty of deals for spas, salons and restaurants, he hadn?t seen any deep discounts on tires or coolant exchanges. He felt this could be attributed to the fact that 77 percent of daily deal subscribers are women.

But don?t women need their cars repaired too? not too long ago the answer to that question might have been an immediate, ?The men usually take care of that stuff.? in many cases that may still be true but if there?s no man around and the car needs maintenance or repair, at some point that woman is going to have to check in with an auto repair shop if she expects to keep driving.

So why not cater to that 77 percent? Provide maintenance reminders and incentives for repeat customers. It doesn?t necessarily have to always involve deep discounts, but provide the courtesy services that will keep women drivers returning. It also sounds like the ClearMechanic software would fit in perfectly with service centers that see a lot of women customers.

Simmons gave a detailed breakdown of why he believes auto repair shops may be a tough sell when it comes to daily deals but said that repair shops may have a general aversion to deep discounting and that deals might tend to attract the wrong type of customer, meaning those that are there only for the deal and won?t be returning. He also added that since there are so many variables involved in auto repair it would be difficult to craft a deal for a repair business.

There have been a number of daily deal sites that have actually offered auto repair and maintenance services over the past few months but as you can see they prove out Simmons? thoughts that such deals aren?t easy to create and tend to be based on general maintenance or an offer for an overall discount.

Groupon ? $20 for three Oil Changes ($59.85 Value)

LivingSocial ? $25 for $50 to Spend on Car Repair at a transmission and auto care shop

Screamin Daily Deals ? $30 for a Check Engine Diagnostic ($70 Value) OR $50 for Alignment, Tire Rotation and Brake Inspection ($132.50 Value)

iCoupon Online ? $10 for Oil Change and Safety Check ($24.99 value)

Get Grouby ? Up to 71% off ?Oil Change and full Auto Inspection, Tire Rotation, A/C Service, and more.

Simmons said that he expected to see a few deals on repair services in the near future and that he was cautiously optimistic that they would work but only if the repair shops could convert these new customers into long-term repeat customers. and that?s what the entire daily deals industry is supposed to be all about.

You can find Brad Simmons? article on auto repair shops and daily deals at Clear Mechanic blog

Source: http://autoblogsstore.net/should-auto-repair-shops-consider-daily-deals/

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